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第十五屆中國(guó)(南安)水頭國(guó)際石材博覽會(huì)將于2014年11月8日-11月11日在水頭新展廳如期舉行,經(jīng)過前期石材行業(yè)的充分建議和艱辛工作,本屆將有一系列新思路、新舉措和新變化:

The 15th China (Nan’an) Shuitou International Stone Fair will be held as scheduled on Nov. 8–Nov. 11, 2014 at new exhibition halls. After full advice and hard work at early stage of stone industry, there will be a series of new ideas, new initiatives and new changes for this exhibition.

一、新的展廳、新的規(guī)模、新的層次

采取5.5萬平方新展廳,參展面積比上屆擴(kuò)3.5倍,參展企業(yè)擴(kuò)大2.5倍。層高的提升和展位面積的變化,可以讓布展效果和內(nèi)容更加豐富。設(shè)立統(tǒng)一國(guó)家形象的土耳其、巴西、伊朗、西班牙、意大利、西班牙國(guó)際展區(qū)提升國(guó)際化和產(chǎn)石國(guó)家的影響力。設(shè)立產(chǎn)業(yè)引導(dǎo)的產(chǎn)業(yè)引導(dǎo)展區(qū),讓高端平臺(tái)、資源平臺(tái)、石尚家居和營(yíng)銷模式的創(chuàng)新成果更具榜樣力量。

Ⅰ. New Exhibition Hall, New Scale, New Level

The 55,000 square meters of new exhibition hall is adopted, so the exhibition area is expanded over the previous 3.5-fold and 2.5-fold expansion of the exhibitors. The heightening of the storey and the change of the booth area allowenriching the effect and content of the booth arrangement.The establishment ofinternational exhibition area with unified national image for Turkey, Brazil, Iran, Spain, Italy, and Spain enhances the internationalization of the fair and of the influence of the block- producing country. Also the establishment of the industry guide area allows theinnovation results ofhigh-end platforms, resource platform, stone fashion home furnishing and marketing model to have more example force.

二、新的推廣、新的力度、新的效果

Ⅱ. New Promotion, New Efforts, New Effects

本屆組委會(huì)將投入巨資在戶外、媒體、微信、網(wǎng)絡(luò)和專業(yè)展會(huì)發(fā)布本屆石博會(huì)信息,并保持每階段更新:

The committee of this session will invest heavily in outdoors, media, Wechat, networking and professional exhibitions to release the information of Fair this year and keep updated every stage:

1、戶外:土耳其機(jī)場(chǎng)、巴西機(jī)場(chǎng)戶外媒體,廈門至水頭高速單立柱約10-12支密集發(fā)布3個(gè)月,水頭境內(nèi)各主要路段單立柱密集發(fā)布3個(gè)月,水頭所有LED不間斷發(fā)布。

1. Outdoors: outdoor media in Turkey Airport and Brazil Airport, about 10-12single columnathigh-speed road from Xiamen to Shuitou for 3 months dense advertisement, the single columnadvertisement for 3 months intensive releaseat major roads of Shuitou, and continuous release in all LED of Shuitou.

2、媒體:業(yè)務(wù)員在北京、上海、重慶、云浮、水頭上門發(fā)放招商資料并獲取基礎(chǔ)資料用于展前宣傳邀請(qǐng)。在水頭高速出口收費(fèi)站、各大銀行網(wǎng)點(diǎn)發(fā)放招商資料,與各大行業(yè)媒體合作,不定期發(fā)布石博會(huì)信息。并與土耳其專業(yè)機(jī)構(gòu)會(huì)刊土文?？?發(fā)放到土耳其石材行業(yè)。

2. Media: salesmen in Beijing, Shanghai, Chongqing, Yunfu, and Shuitou will disseminatebusinessinformation and obtain basic information for pre-exhibitionpublicity invitation, and also provide investment information at toll station exit of Shuitou high-speed road and at major bank outlets. And the cooperation withmajor industry media can publish the information of Stone Fairfrom time to time.The Turkish special article will be published under the cooperation withprofessional Turkishorganizations and the article will be distributed to the Turkish stone industry.

3、創(chuàng)新平臺(tái):設(shè)立石博會(huì)微信網(wǎng)站,全方位發(fā)布石博會(huì)信息。充實(shí)石博會(huì)網(wǎng)站,豐富信息發(fā)布渠道。通過有1.2萬多用戶的石材專業(yè)群發(fā)布即時(shí)信息,擴(kuò)大石博會(huì)影響力。

3. Innovation Platform: the third party service provider on Wechat is applied for the enrichment of the information dissemination channels to fully release the information of Stone Fair and toreplenishof the Stone Fair website. There are more than 12,000 users from the professionalstone group torelease the instant message can expand the influence of Stone Fair.

4、展會(huì)期間借助信息平臺(tái)、微信平臺(tái)、酒店平臺(tái)和大量戶外提供咨詢、服務(wù)、信息和生活攻略發(fā)布。

4. During the exhibition, the consulting, services, information and life strategy will be releasedthrough the information platform, Wechat, hotels and a mass of outdoor media.

三、新成績(jī)、新內(nèi)容、新高度

Ⅲ. New Achievements, New Content, New Heights

本屆石博會(huì)自開始招商至今一個(gè)月不到,展位一位難求十分緊張,目前仍有大量參展企業(yè)得不到展位,組委會(huì)將積極爭(zhēng)取擴(kuò)建臨時(shí)展館,擴(kuò)大容量。本屆展會(huì)將提高配套活動(dòng)的實(shí)效性,舉辦多場(chǎng)次的石材新品與設(shè)計(jì)、建筑對(duì)接會(huì),促進(jìn)新品種的銷售。舉辦主題論壇,為產(chǎn)業(yè)發(fā)展提供方向和對(duì)策導(dǎo)向。因此,我們相信在全體石材行業(yè)人士和共同關(guān)注石材行業(yè)發(fā)展的人士的關(guān)懷與努力下,本屆水頭石博會(huì)將取得前所未有的成績(jī)和作用。

Although there has been less than a month since the beginning of investmentpromotion of current Stone Fair, the booth is hard to get and there are still a large number of exhibitors can not take a booth, so the committee will actively seek the extension of temporary exhibition hall to expandthecapacity. The exhibition will enhance the effectiveness of supporting activities, andorganizemorematch-making meetings for new stone products with designers, architectsto promote sales of newvarieties. Themed forums will be held to provide direction and countermeasure guide for industrydevelopment. Therefore, we believe that under the care and efforts of all the stone industry professionals and common people who concern about the development of stone industry, thecurrentShuitou Stone Fair will achieve unprecedented performance andfunction.